Perceptions of Prestige: Exploring the Motivations Behind Luxury Consumption Behavior
Luxury consumption is a phenomenon that has intrigued marketers and researchers for decades. The motivations behind why individuals choose to indulge in luxury purchases have been the subject of numerous studies, yet the driving forces remain complex and multifaceted. In my blog article, ‘Perceptions of Prestige: Exploring the Motivations Behind Luxury Consumption Behavior,’ I aim to delve into the intricacies of luxury consumption psychology and uncover the underlying factors that drive luxury consumer behavior. By examining the luxury purchase motivation…